As defined by Influencer Marketing Hub, an influencer is an individual who has the power to affect purchase decisions of others because of their authority, knowledge, position or relationship with their audience.

Consumers these days are looking up to influencers in the digital space to guide them with their decision making. Brands, on the other hand, adore influencers because their stories are great enough to compel their audience to purchase products they endorse.

Being an influencer doesn’t immediately mean turning yourself into a marketing tool, rather it is about creating valuable relationships with brands wherein you collaborate to accomplish their marketing objectives.

Sounds exciting, right? But becoming an influencer is not an easy feat. If you want to set a new fitness craze on social media, be ready to put in a lot of effort of time. Here’s how you can position your fitness brand as an influencer.

Secrets to Becoming a Successful Fitness Influencer

Choose a Niche

The health and fitness industry covers a wide variety of topics – from gym supplements to exercise studios, sportswear, workout programs, and diet plans. When starting out, you will want to settle on topics on which you have a solid grasp. You will not become an influencer without being a micro-influencer at first.

But, why start as a micro-influencer? According to Entrepreneur micro-influencers have a direct, personal connection with their audience. They have a very intimate sense of who they are, and what they like. A micro-influencer not only understands his or her audience members, but respects them. Micro-influencers also tend to serve up stuff that they know will resonate.

That is exactly how you want to begin your journey to becoming a successful fitness influencer. Start as the thought leader within your community. Since your followers are fewer in numbers, you cultivate higher loyalty and engagement. Then build your empire from there.

Incorporate Your Personal Story

You do not have to be a popular athlete or a Hollywood gym instructor to draw in the attention of your followers to your content. Of course, this is easier if you are physically well built or you exhibit generally attractive physical features. To be a fitness influencer, you need to have a body that others aspire to achieve. Your appearance will be a form of motivation for your audience.

Sharing a part of your personal life through your content can be helpful in growing your following. This is because you disclose first-hand information that people will likely relate to. If you have a decent number of followers who are truly interested in your personal story, they will appreciate knowing about how your fitness journey all started. They will be thrilled to learn about the challenges you went through and the successes you celebrated.

Although sharing your personal endeavours does not require an expert know-how, you will want to create stories encouraging enough for your followers to share. That way, you can build your following even without putting too much effort.

Get a Marketing Expert Onboard

It is hard to grow without viral content. Sometimes, the only way to grow an account from scratch is to craft content that can potentially go viral. The trick here is to create a content strategy that keeps a nice ratio between what’s hot and what will make the most sense to your audience.

How do you achieve that when you are fitness expert? Simple – find a digital marketing expert who understands your stories and goals. Someone who can create content that tells your vision in a stunning way. Someone who can connect you with the right people and brands in your industry. Often, a good digital marketing expert holds the key to getting your brand to greater heights.

At Fitness Media, we develop strategies and techniques that build follower engagement and grow follower base. Let us know how we can help you.