It’s not a secret that running paid ads online is a crucial marketing puzzle piece of a thriving business, but how can you be sure that you’re boosting ad performance and maximizing your return on investment? In our years of experience, we’ve found that there are a few non-negotiable best practices to follow for maximum results.
We’ve outlined these best practices below and provided explanations for how these tactics can be integrated quickly and efficiently into your marketing.
Unclear messaging creates confusion, kills your conversion rates, and wastes your ad spend.
When it comes to digital advertising, you don’t often have a ton of copy space or time to capture attention so it’s important to have a compelling hook within the first line or two of your copy.
Did you know that users often view your ad for 3 seconds or less before scrolling by? If your messaging and call to action don’t draw them in quickly, the moment is gone. Write your copy & headlines in a way that draws attention and entices users to take the next step of engagement.
When running ads online, it’s important to think about where you are placing the ads and on what platform. Knowing and understanding the nuances of each platform allows you to customize your images according to the proper dimensions and style preferences. The size and style of graphics/videos that perform best on Facebook are likely different than what works on Pinterest or Google.
We recommend that advertisers utilize ad creative that is eye-catching, easy to read, and compelling. Your chosen photos or videos should help tell the story your brand is trying to convey and offer your audience a clear idea of what you have to offer.
This is especially true when advertising to new or potential customers who may not be familiar with your brand. If your ads don’t stand out and capture their attention, it’s like they won’t recognize your brand or your products if they see them later on a different platform.