The health and fitness industry alone has grown by $30 billion in the United States over the past decade. With this, there’s no denying how big and competitive the industry has become.
In such a challenging environment, there’s still a lot of room for brand growth and success. Digital marketing offers both small and big businesses this opportunity. For large companies, you may have the means, but you may not know how to use them to your advantage. Meanwhile, small businesses may not see opportunities to grow. One way to start is to look for other ways to reach potential customers better and promote your business.
If you are to break out of the industry, there’s no denying that going online is your best bet. However, setting up your social media accounts and a website is not enough. You will need a proper strategy to implement and a complete understanding of your market. This includes setting up ultra-specific goals to increase your full business capability.
Digital marketing refers to a wide variety of online marketing efforts. To understand what you can do for your business, you will need to know the available channels you can use.
As an example, Fitness Media implemented specific strategies to boost businesses in the fitness and health industry. Jeremy Buendia, a four-time title-holder of Mr. Olympia physique is a name known in the industry.
However, before working with Fitness Media, Buendia didn’t have the right strategies in place to monetize his expertise.
In less than a year, Fitness Media transformed the Jeremy Buendia brand. From a name that earns roughly $1,000 every month from affiliate sales, we created Jeremy Buendia Fitness. With an effective digital marketing strategy, use of marketing funnels, and other income streams, the business was able to earn as much as $50,000 per month.
Let’s take a look at them one by one and learn how it can help your business the same way it did for Jeremy Buendia Fitness.
A marketing funnel is a simple representation of how an individual goes from knowing your brand to becoming an actual paying customer. Despite how complicated it may sound, it is actually a basic concept that can help you understand your customers better. Knowing your potential customers will also help you deliver products and services better, in a way that will build loyalty for your brand. You can start doing this by projecting how people learn about your business to why they will purchase your products.
To create a good strategy, you will need to map out and understand the buyer’s journey. These are steps that begin from brand awareness to becoming loyal customers.
However, one-step strategy isn’t enough. Break your strategy into small parts. You can also map out the possible areas of which a potential customer decides not to proceed with a purchase or sign up. This will help you address issues in your marketing strategies and deliver a good customer experience in all levels. Understanding marketing funnels will allow you to better build your brand to boost your business capability.
Email marketing is a way to provide value to your potential or existing customers. It can be through regular information updates or just maintaining a connection with them. It is also a strategy to build and gain customer trust and loyalty. They might have signed up for a newsletter or subscribed to updates on your latest promos. They may also be users who have interests in your business but does not currently have the need for it.
It is the beginning of a good business relationship. Email marketing allows you to keep in touch with them and show them that you care even if they aren’t regular customers yet. It allows you to reach out to those who are already aware of your business, fostering a connection. A good email marketing strategy will maintain this connection. So when the need arises, these users can turn to your brand and become paying customers.
Don’t confine yourself to one or a few services or products. Increasing your online presence and chasing the same leads would not to promote them to drive an increase in your sales.You need to be come up with other ways you can offer more value for your customers and a higher income for your business. Other income streams can be any service or product that you may add to your current offerings. The best part? You don’t need to invest a huge amount to make them happen. They can be anything small but significant. From educational materials, to product add-ons, and even creating an exclusive membership club.
Opening multiple but reliable income streams are other ways you can increase the number of your customers and clientele.With Jeremy Buendia Fitness, we were able to offer his existing knowledge and expertise to his fans and the body-building community through e-books. By offering another way to learn Buendia’s sought after training process, JBF was able to offer and sell more to a large following, hence, a bigger return for the business.
Knowing how you can expand your current products and services and break them down into separate, but still important parts is a good way to start. This will create a secondary source of income for your business. In the long run, it will largely contribute to a successful brand and business.
Do you want to learn more about these digital marketing channels? In Jeremy Buendia: A Case Study, we carefully go into these channels one by one. We also described the strategies that were set into motion in transforming Jeremy Buendia from zero to hero in the fitness and body-building industry. Now known as Jeremy Buendia Fitness, the business is only going bigger and we’re sharing with you how you can do this with your business too. Get a copy of this ebook and become a top player in the health and fitness industry like Jeremy Buendia.