In the fitness industry, influencers can be anyone from celebrity personal trainers to Olympic gold medalists, or even regular people who have worked to gain an immense online following. Anyone with specialized fitness knowledge who has access to a huge and devoted audience within the fitness niche could be considered a fitness influencer, but it’s how they harness that knowledge and audience that makes all the difference.
Social media platforms such as YouTube, Instagram and Twitter, are excellent avenues for influencer marketing. Among these three channels, Facebook Live is quickly becoming the top pick. This is because Facebook Live video features make it easy for everyone to connect with their followers wherever and whenever.
In fact, a number of Facebook Live fitness influencers are already killing it by interacting with their audiences in real time. Numbers don’t lie, Facebook Live is an important tool. So whether you’re an amateur or a seasoned Facebook Live fitness influencer, here’s what you need to do to master this strategy and leverage it for maximum success.
What goals do you want to reach through your fitness influencer marketing campaigns? It’s important that you know the purpose of your campaign and have clear expectations before you start going live.
Be specific and realistic about your goals. Let’s say you want to increase traffic to your website. How many visitors do you want to drive to your site? You could set a goal to get at least 100 new visits every week. Perhaps you’d like to get new viewers every time you go live and boost brand exposure through social media. Determine how many views and likes/comments/shares you want to shoot for, then write down those numbers. It’s important to have a set goal so that you can monitor the success of your strategy.
Don’t be afraid to experiment to see what works best for your brand and audience. If you think your predetermined goals are unattainable, start smaller and work your way up.
Consistency is the number one factor in growing an audience engagement and reach. Having a schedule for live broadcasts ensures consistency, maximizes your organic reach and builds a following. When you are a new Facebook Live fitness influencer, your priority is to gain your audience’s trust. There’s a variety of ways to do that but showing up regularly at the same time proves to be an effective one.
With a regular schedule, your viewers can mark their calendar days or weeks ahead of time so that they can be sure to catch your broadcast. It also gives your audience something to look forward to. Plus, it’s easier to spread the word and convince others to stay tuned since they already know when it’s happening.
To become a successful Facebook Live fitness influencer, you need to have a list of subjects you want to share with your fans. Moreover, have a plan of action for how you want the video to play out. This can include the introduction, the event itself, and a takeaway or call to action at the end. This way when things go off topic a little, you have something to refer back to. Always stick to the subject matter on hand. Otherwise, the conversation could be all over the place and thus deliver less value to your audience.
When listing out topics, make sure it highlights your expertise. For example, if you are a personal trainer, topics you can talk about may include the advantages of having a training buddy, best strengthening exercise for a certain body part, or the types of diet for a specific workout. Your audience may not be as interested in hearing you talk about the best running shoes or any topic outside personal training.
The brilliant thing about Facebook Live is that you get to find out what your viewers really want. You can let them decide how the broadcast will go. A good way to do that is by using an interactive emoji poll that will let them vote and decide how the content will go. For example, getting a lot hearts/love reactions will tell you that they love what you’re doing. On the contrary, if you’re flooded with angry faces, that’s your signal to change your subject.
The trick when doing a live video is to be mindful on what’s happening around you and how your followers are responding. When things don’t seem to delight your audience anymore as based on their reactions, find a way to turn things around.
As a Facebook Live fitness influencer, solving your viewers’ problems is within your ability. Live videos are possibly the best avenue to learn more about your followers and discover their pain points. By conducting interactive Q&A sessions, you can help them find solutions to their common problems.
Encourage your viewers to post their questions through the comment section and answer them in real-time. Maybe they’re still trying to figure out the right workout program that fits their lifestyle. Or they’re confused which diet matches their health requirements. While it may not be possible to get back to all of them, try to accommodate what you can. You should always try to answer relevant questions, but make sure to stay on topic and not drag out the video too long. If you notice a lot of questions about a specific topic, let your audience know that you will do a separate video to respond to questions related to that topic, then guide the conversation back to the conversation at hand.
Q&A sessions give your viewers a deeper experience while your brand creates a more authentic dialogue. It also gives everyone the opportunity to join in the conversation. So don’t miss out on this opportunity.
Whatever activity you do on Facebook Live, when your audience feels that their reactions are noticed and you’re taking action, they will be more likely to participate and stick around. Being a Facebook Live fitness influencer is no easy feat. But one thing is for sure, whatever you do, make your viewers a part of your broadcast, engagement is an essential aspect of any influencer campaign.
Ready to go live and engage your audience? Even if you still need more coaching before you go live, we can help you achieve that goal. Just contact us to set up a consultation.